Design with Intention

I help wellness and purpose-driven brands tell their story through clean, thoughtful, grounded design.

WHAT I DO

Creative work shaped by clarity, real-world experience, and mindful problem-solving.

Brand Identity & Storytelling

Clean, intentional design that reflects who you are at your core.
I help you shape your voice, message, and visual style so your brand feels grounded, human, and true.
Logos, typography, brand guidelines, visual storytelling.

Creative Direction

Guidance that brings clarity, consistency, and purpose to your message.
I help you translate your ideas into visuals that support your mission and connect with the people you serve.
Campaign direction, content planning.

Marketing & Design Support

Real-world solutions that help your brand communicate better and make a stronger impact.
I bring years of hands-on experience solving creative and marketing challenges in a clean, clear, and practical way.
Social media assets, print materials, digital graphics, newsletters, content coordination.

Clarity Sessions

Short, focused creative sessions for people who need direction.
We talk through your ideas, refine your message, and outline the next steps so you can move forward with confidence.

MY APPROACH

A mindful, grounded way of creating.

Intentional

Every decision is guided by clarity and purpose.

Human

Connection matters to me. I bring honesty, warmth, and real experience into the work.

Practical

I love finding creative, real-world solutions that help brands communicate better and make a stronger impact.

FEATURED PROJECTS

From the initial spark of an idea to tangible accomplishments.

Wellness Brand Identity, website & social media visuals

Brand identity and website designed for a naturopathic practice to reflect a clean, professional, and holistic approach.

Branding & Social Media Templates

Clean, readable layouts created to support long-form storytelling.

In Whole Health Business Cards

Modern, clean design

Logo Design & Branding

Logo Design & Brand Guidelines

A modern EK logo symbolizing direction and forward progression.

Book design, Marketing Strategy

In addition to the book design, I created social media posts and a landing page to support the launch. A rewarding project with a powerful message at its core.

262-TAPP3RS-Logo Design & Guidelines Design

Logo & Brand Identity Guidelines

262-TAPP3RS HOMEBREW

Logo, Sticker & Brand Guidelines. This was a fun project, from creating the logo and finding the right images to some beer tasting. Cheers!

Brown Day book cover design & layout

Book Cover design and internal layout

Chilisan Productions

Logo & Guidelines Design

iKenosha Logo & Branding

Poster Design & Photo Editing

Logo Design & Business Card

Business Cards

Newsletter Layout

Brochure Design

Magazine Covers

Tap Roots Healing

Logo & Business Card Design

Business Card Design

Creating the Logo & Business Card for Katie was a great experience because she knew exactly what she wanted, and I delivered!

Corporate Images

Website Rebranding

Corporate Images

Social Media Post to reinforce their rebarnded website

Logo Design & Marketing

Logo, Poster & T-shirt Design

Print Campaign

Magazine Advertising

Logo & Marketing Collateral

Logo & T-shirt Design

Logo, Poster & T-shirt Design

Terry Maraccini Media & Marketing Solutions Logo & Business Card Design

Terry had a hard time deciding on his Business Cards

Retrograde Productions

Logo & Business Card Design for a group of young entrepreneurs

Logo & T-shirt Design

Post Card Design

Logo, Poster & T-shirt Design

Logo & Poster Design

Milwaukee Recharge landing page

Redesign with a modern look

NUH Logo Design & Shirt

Logo design for shirts

Francis Flex Branding, Social Media & Advertising 123

Francis Flex Graphic Designer 2 COOKIES PROMOTION

Francis Flex Branding, Social Media & Advertising

Francis Flex Graphic Designer SM-Target-advertising

Francis Flex Graphic Designer Social Media Target-advertising

Social Media advertising

Mixer-Christmas-event-FB

Social media post design

Arran Gimba Flyer

Salerno Homes website redesign

The new design focuses on clean visuals, easy navigation, and highlighting their expertise in creating beautiful and unique homes.

Indian-Motorcycle-flyer

Flyer design

Porcaro-Billboard

Billboard design

WMT Trucking & Excavating Billboard

The client wanted to go BIG in a city full of competitors

A little about me

I’m Francis, a visual creator with a love for clean design, storytelling, and human connection. I bring 30 years of creative experience and a mindful approach to the brands I work with.

Red My Story

Work with me

My goal is to help you share your message in a way that feels honest and aligned, so your audience not only sees your work—they feel it.

If your work comes from the heart and you want visuals that feel true and grounded, I’d love to connect.

Start Conversation

David Jordan

“I worked with Francis to upgrade our communication look and feel. Comments from clients are positive, giving them a sense of solid ideas with a ‘move-forward’ feel. Thanks to Francis.”

Senior Financial Planner, Jordan Financial Life Planning

Omar Flores

“I contracted Francis to create shirt logos for two-run races our running club hosts every year. I don’t think we could have created these logos without her insights and creative designs. We always get great compliments on the designs which are always fun in design. Aside from the shirt logos Francis has helped our club with website design, posters, and mailers. I would highly recommend Francis with any creative designs of any project.”

Race Director, Kenosha Running Club

Alan Bagg

“In addition to great design sense and speed, Francis ensures projects are done right by clarifying desired results before she begins and being attentive to details. When the need arises, she provides her expertise to ensure a project’s success.”

President/CEO, Corporate Images

Brian Falcone

“Francis has created event logos, and poster artwork, and worked on t-shirt designs for multiple events that I’ve hosted. She’s a very talented Designer and a delight to work with.”

Race Director, Kenosha Running Club

Dave Dusenberry

“As a nonprofit club that supports our community, we rely on many folks to run our club and promote fitness. In my 6 years as Club President, we have relied on Francis Flex as our go-to graphic designer. Francis has been instrumental in the design of many race day shirts and club media. Each style has been unique and captures the essence of what we are trying to accomplish with every race or activity. Thank you again Francis for being so creative and supporting our club.”

President, Kenosha Running Club