A little about me and the work I love to do

I’m Francis, a creative art director who blends design, storytelling, and mindfulness to help wellness and purpose-driven brands express who they truly are.

I was born in Venezuela and made Wisconsin my home many years ago. That journey shaped me in ways that influence my work every day giving me a deep sense of gratitude, resilience, and connection to people from all walks of life. I bring that perspective into every project.

I’ve been in the creative field for 30 years, and my path has taken me through branding, advertising, publishing, and design for a wide mix of clients. Over time, I realized that what matters most isn’t just how something looks—it’s how it feels and the story it carries.

I’m drawn to clean design, clear messages, and visuals that are honest and intentional. I care about connection, authenticity, and the human side of creativity. My technical experience helps me deliver strong work, but my life experience helps me listen, understand, and create with heart.

I love partnering with brands that are building something meaningful—whether it’s in wellness, mindfulness, personal growth, or spaces that uplift others. I bring energy, clarity, and excitement to the process, helping you move your message forward with confidence.

Design, for me, is a chance to inspire, support, and bring ideas to life. It’s where creativity meets presence, and where stories find their voice.

When I’m not designing, you’ll usually find me running, writing, or connecting with the things that keep me grounded. These moments fuel my creativity and help me show up fully for the people I work with.

If your work comes from the heart and you want a creative partner who brings intention, energy, and authenticity to the process, I’d love to connect with you.

Francis Flex_Profile pic
Francis Flex_Profile pic